SEO Manager Job Description

This SEO Manager job description template is optimized for posting on online job boards, careers pages or portals in order to draw in a pool of suitable candidates and are easy to customize as per your company’s requirements.

Responsibilities of an SEO manager consist of the following

Ideating, developing and executing effective search engine optimization (SEO) strategies, plans
Coordinating content, design, social media, pay-per-click (PPC) marketing, and other activities in a synergistic manner for best results
Managing off site as well as onsite work initiatives and reporting on the performance of the same

Job brief of an SEO Manager

We are looking for an SEO Manager to coordinate the SEO efforts of our business, which is inclusive of onsite and offsite optimization and keyword expansion research. You’ll also be expected to oversee paid search campaigns in order to ensure their successful completion and implementation.

We’re looking forward to working with an analytical and perceptive professional who is a smart communicator and has the capability to coordinate the efforts of various teams while giving a common direction to them all as per the company objectives and goals. It is important to understand that current knowledge of SEO practices, trends and techniques is very essential to the efficient working of this role.

All in all, your main goal will be to make sure that our content is search-engine friendly and optimized to increase our company’s digital footprint, accessibility/reach and hence its profitability.

Responsibilities of an SEO Manager

Ideate, develop guidelines for SEO related work and execute successful SEO strategies
Manage and be a leader to a full-fledged team of SEO Specialists
Conduct keyword research to give direction to our content teams as to what is essential for the given project
Optimize the content on our website, landing pages, paid search copies, etc to ensure top-notch SEO practices are enabled
Collect data and report as well as analysis on the basis of traffic, rankings and other SEO aspects
Work with social media and PPC teams to optimize campaigns in order to increase promotion, the awareness about our company
Keep fully up to date with SEO and integrated marketing trends to look for the best strategies for us
Direct off-page optimization projects such as link-building
Review technical SEO issues and suggest solutions/fixes for the same

Requirements for an SEO Manager

A graduate or equivalent degree in fields like- BSc/BA in Marketing, Business, BBA or other similar areas of study.
Have certain, minimum work experience as SEO Manager, SEM Manager or any similar role substantiated by references, certificate, etc.
Some hands-on experience with SEO reporting
Good familiarity with relevant tools of SEO such as Conductor, Screaming Frog, MOZ along with web analytics tools such as Google Analytics, WebTrends, etc.
Decent knowledge of standard as well as current SEO practices in trend, especially ones adopted in companies of similar nature to ours
Basic/intermediate awareness of HTML/CSS related knowledge
Excellent communication skills
Strong organizational and leadership skills
Quantitative aptitude and perceptive analytical skills